Marketing strategy and planning
🥁 We’re rolling out the red carpet 🥁 … for the Webinar Oscars! Actually, it’s more like a mash-up between the Oscars and Rotten Tomatoes because, let’s face it, there’s a lot of BAD webinars out there at the moment. But if virtual events really are here to...
Marketing strategy and planning
Just when we thought the old webinar was dead, a little global event happened in 2020… And lo and behold, the webinar made a come back! As we all know, the world of virtual events has really taken off lately. The likes of Zoom and Google Meet don’t know what’s hit...
Marketing strategy and planning
Many businesses right now are becoming all too familiar with that ‘pivot’ word. And with budget cuts galore and resource also feeling the strain, one of the first places you might look is your value proposition. In fact, it’s one of the easiest ways to take an...
Marketing strategy and planning
At a workshop I was running recently, I got asked by one of the attendees what ‘content marketing’ actually is. And it’s a good question! Personally, I think most people associate ‘content’ with the long form stuff – so reports, eBooks, maybe longer blog articles,...
Marketing strategy and planning
Part 2 of 2 (You can read Part 1 of this article over here. It contains all the basics of what a persona is, why it’s useful and how to create one). So now you know how to create a persona, you’ll want to take things a step further to really get the most out of all...
Marketing strategy and planning
Part 1 of 2 For Part 2, go here. It’s the question on many a marketer’s lips… Just what is a persona exactly and how do you go about creating one? And actually, let’s add to that list. Once you’ve created one, how do you go about getting internal buy-in to actually...
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