Marketing strategy and planning
As the founder of an early-stage B2B startup or small business, you’re likely all too familiar with the delicate balance between limited resources and ambitious growth goals, especially during tough economic times. With so much on your plate, the idea of adding...
Marketing strategy and planning
As a startup founder or CEO, you’ll understand the crucial role that marketing plays in propelling your business forward. Building out your brand, generating leads, supporting the sales team – these are just some of the things that even early-stage startups need...
Marketing strategy and planning
“AI tools can be applied to many aspects of marketing for Tech Startups, including customer segmentation, predictive analytics, chatbots, ad or voice search optimisation, and content creation. By taking advantage of these tools, companies can improve their marketing...
Marketing strategy and planning
We used to call them ‘Part-Time Marketing Execs’. But that carried a somewhat negative connotation and didn’t do justice to the seniority of expertise involved. Then the tides changed – both in the nature of companies needing this on-demand resource, and in the...
Marketing strategy and planning
Fractional CMO’s are on the rise! If you’ve not yet heard of one, you likely will very soon. But what exactly is a Fractional CMO? How do they work? And why are they a great choice for startups and small businesses? We’ll delve into these topics now! The...
Marketing strategy and planning
Starting a business is a daunting and challenging task. In the world of tech and SaaS, developing your product or platform can take months or years – and it never quite ends! Many startups fall into the trap of then skipping over some important marketing strategy...
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