Marketing strategy and planning
“AI tools can be applied to many aspects of marketing for Tech Startups, including customer segmentation, predictive analytics, chatbots, ad or voice search optimisation, and content creation. By taking advantage of these tools, companies can improve their marketing...
Marketing strategy and planning
We used to call them ‘Part-Time Marketing Execs’. But that carried a somewhat negative connotation and didn’t do justice to the seniority of expertise involved. Then the tides changed – both in the nature of companies needing this on-demand resource, and in the...
Marketing strategy and planning
Fractional CMO’s are on the rise! If you’ve not yet heard of one, you likely will very soon. But what exactly is a Fractional CMO? How do they work? And why are they a great choice for startups and small businesses? We’ll delve into these topics now! The...
Marketing strategy and planning
Starting a business is a daunting and challenging task. In the world of tech and SaaS, developing your product or platform can take months or years – and it never quite ends! Many startups fall into the trap of then skipping over some important marketing strategy...
Marketing strategy and planning
First up, what is a content strategy… 🤔 What is a content strategy? According to the Content Marketing Institute (who you think should know what they’re talking about!), a content strategy is the ‘creation, publication, and governance of useful, usable...
Marketing strategy and planning
There’s one company manifesto I love. It’s from a company called Memzy that’s now part of another organization called corporate visions. It ‘went’ something like this: “They remember the familiar and they remember the new. They remember the expected and they...
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