The Webinar Oscars

The Webinar Oscars

🥁  We’re rolling out the red carpet 🥁  …    for the Webinar Oscars! Actually, it’s more like a mash-up between the Oscars and Rotten Tomatoes because, let’s face it, there’s a lot of BAD webinars out there at the moment.   But if virtual events really are here to...
How to Build a Great Content Strategy

How to Build a Great Content Strategy

First up, what is a content strategy…   🤔     What is a content strategy? According to the Content Marketing Institute (who you think should know what they’re talking about!), a content strategy is the ‘creation, publication, and governance of useful, usable...
How to Run a Webinar – the Basics

How to Run a Webinar – the Basics

Just when we thought the old webinar was dead, a little global event happened in 2020… And lo and behold, the webinar made a come back!   As we all know, the world of virtual events has really taken off lately. The likes of Zoom and Google Meet don’t know what’s hit...
How to Pivot Your Value Proposition

How to Pivot Your Value Proposition

Many businesses right now are becoming all too familiar with that ‘pivot’ word. And with budget cuts galore and resource also feeling the strain, one of the first places you might look is your value proposition. In fact, it’s one of the easiest ways to take an...