How to build a great content strategy

How to build a great content strategy

First up, what is a content strategy…   🤔     What is a content strategy? According to the Content Marketing Institute (who you think should know what they’re talking about!), a content strategy is the ‘creation, publication, and governance of useful, usable...
How to make your marketing more memorable

How to make your marketing more memorable

There’s one company manifesto I love. It’s from a company called Memzy that’s now part of another organization called corporate visions. It ‘went’ something like this:   “They remember the familiar and they remember the new. They remember the expected and they...
How to use No Code tools for Content Planning

How to use No Code tools for Content Planning

You’d be forgiven for thinking that a concept called ‘No Code’ would have very little in common with ‘Content’ and ‘Content Planning’. Heck, they’re almost at opposite ends of the spectrum – beautifully crafted content strategies, gorgeously written eBooks, lovingly...
NOW THAT’S WHAT I CALL A WEBINAR

NOW THAT’S WHAT I CALL A WEBINAR

Please indulge me as I take a short trip down memory lane. To a time when there was no such thing as Spotify or ‘digital music’ and we all had to make do with crappy sound quality and chewed up tapes. Ah yes, the good old days when you couldn’t just ‘skip tracks’....