Your 2020 Marketing Priorities, Sorted!

Your 2020 Marketing Priorities, Sorted!

Out with the old, but not always in with the new… This time last year, we were all going mad over Marie Kondo. Remember her? In fact, I even wrote an article all about it over here. The Netflix phenomenon who got us all hooked on the KonMari Method™, rolling our...
How to Create a Persona for Marketing

How to Create a Persona for Marketing

For a video version of this article and how to create a Persona, just Sign up or Log in to immerj and head to the Video section of the Resource Hub. It’s the question on many a marketer’s lips… Just what is a persona exactly and how do you go about creating one? And...
WTF is a Content Strategy anyway?

WTF is a Content Strategy anyway?

Let’s start with a really quick task – go and Google ‘content’ and ‘content strategy’ and see what other terms come up as you’re typing. It’s a lot, right?! You get things like ‘content plan’, ‘content marketing’, ‘content framework’… the list goes on. And that’s...