How to Pivot Your Value Proposition

How to Pivot Your Value Proposition

Many start-ups right now are becoming all too familiar with that ‘pivot’ word. And with budget cuts galore and resource also feeling the strain, one of the first places you might look is your value proposition. In fact, it’s one of the easiest ways to take an existing...
How to Create the Perfect Persona

How to Create the Perfect Persona

Part 2 of 2 (You can read Part 1 of this article over here. It contains all the basics of what a persona is, why it’s useful and how to create one). So now you know how to create a persona and have organised all that lovely customer research into a tool like this one,...