Marketing strategy and planning
First up, what is a content strategy… 🤔    What is a content strategy? According to the Content Marketing Institute (who you think should know what they’re talking about!), a content strategy is the ‘creation, publication, and governance of useful, usable...
Marketing strategy and planning
There’s one company manifesto I love. It’s from a company called Memzy that’s now part of another organization called corporate visions. It ‘went’ something like this: “They remember the familiar and they remember the new. They remember the expected and they...
Marketing strategy and planning
You’d be forgiven for thinking that a concept called ‘No Code’ would have very little in common with ‘Content’ and ‘Content Planning’. Heck, they’re almost at opposite ends of the spectrum – beautifully crafted content strategies, gorgeously written eBooks, lovingly...
Marketing strategy and planning
Everything you need to know about Webinars!  Webinars are a great way to engage with your audience when face-to-face events aren’t on the agenda, for whatever reason! But don’t let the digital nature of webinars lure you into a fall sense of security.  ...
Marketing strategy and planning
Please indulge me as I take a short trip down memory lane. To a time when there was no such thing as Spotify or ‘digital music’ and we all had to make do with crappy sound quality and chewed up tapes. Ah yes, the good old days when you couldn’t just ‘skip tracks’....
Marketing strategy and planning
By the way, this is Part 2 in my 3-Part ‘30 Day Webinar Challenge’ write-up. To read Part 1, The Webinar Oscars, go here. Part 3, Now That’s What I Call a Webinar, is here. Webinars aren’t going anywhere soon, right? Even CES 2021 has announced it’s going...
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