Marketing strategy and planning
THE CUSTOMER JOURNEY – the one thing standing between you and an awesome marketing plan. Just that little hurdle to overcome and then you’ll be a million times clearer on what activities to do, what copy to create and how to keep your customers coming back for more....
Marketing strategy and planning
Your buyers want stories. Your colleagues want stories. They both crave colourful imagery to help them visualise your concept and they want to feel it as well as see it. Storytelling is an art that gives us many gifts: Clear imagery A character to identify with A rush...
Marketing strategy and planning
Let’s start with a really quick task – go and Google ‘content’ and ‘content strategy’ and see what other terms come up as you’re typing. It’s a lot, right?! You get things like ‘content plan’, ‘content marketing’, ‘content framework’… the list goes on. And that’s...
Recent Comments