Browse the articles below for guides to marketing strategy and planning.

Part 2 of 2 (You can read Part 1 of this article over here. It contains all the basics of what a persona is, why it’s...

Out with the old, but not always in with the new… This time last year, we were all going mad over Marie Kondo....

Part 1 of 2 For a video version of this article and how to create a Persona, just Sign up or Log in to immerj and head...

THE CUSTOMER JOURNEY – the one thing standing between you and an awesome marketing plan. Just that little hurdle to...

Your buyers want stories. Your colleagues want stories. They both crave colourful imagery to help them visualise your...

If you work in or even close to marketing, then you’ll have no doubt heard about the funnel. If you haven’t or are...