Browse the articles below for guides to marketing strategy and planning.

It’s a truth universally acknowledged that in the early days of startup life, you’re seriously strapped for both cash...

At a startup workshop I was running recently, I got asked by one of the attendees what ‘content marketing’ actually...

Part 2 of 2 (You can read Part 1 of this article over here. It contains all the basics of what a persona is, why it’s...

Out with the old, but not always in with the new… This time last year, we were all going mad over Marie Kondo....

Part 1 of 2 For a video version of this article and how to create a Persona, just Sign up or Log in to immerj and head...

THE CUSTOMER JOURNEY – the one thing standing between you and an awesome marketing plan. Just that little hurdle to...