What makes you MAD 

about content?

We’re bombarded with content day-in, day-out.

Blog articles, social posts, promo videos… you name it.

But what really gets us mad about content?

And as ‘creators of content’ do we reflect what we like as ‘consumers of content’?

We carried out a survey to find out once and for all. The results are in and you can now read the full (and ungated) report!

“I can’t stand content that promises much and delivers little. Typically this involves a ‘bait and switch’ with a strong headline or subject line followed by content that doesn’t do what it says on the tin.”

Gifford Morley-Fletcher, Global Account Director, MarketOne International

Our survey set out to reveal three key things:

  • To investigate if what we like as consumers of content matches with what we put out as creators of content.
  • To understand some of the behaviours involved in how people consume content – do we read articles in full, do we remember what we’ve read or seen, do we always engage with content we like?
  • To demonstrate the range of preferences involved in the consumption – and creation – of content and to identify if any patterns actually exist across this range or if, as complex and varied human beings, we are indeed ‘all different’.

The results are fascinating! And reveal a huge amount about what we like, and dislike, about content in 2021.

If you’re looking for insights to fuel your next content marketing project, then grab a copy of the (ungated) report now!

“It’s becoming more challenging for marketers to produce content that stands out. I believe this competition for attention is our next big challenge in marketing and ultimately this will lead to us seeing a decrease in the amount of content being produced, with a greater focus on quality and interactivity to provide buyers with the best possible brand experience.”

Karla Rivershaw, Head of Marketing, Turtl

Looking for help with your content planning?

Then why not try out the interactive immerj Content Planning tool?

Leverage the ready-to-go framework, get access to exclusive tips and best practice examples, even store all your content in the one place. All for just $75.

Ready to go & fully customizable too

Fully customizable framework

This content planner leverages a framework we use with all of our clients here at immerj. It’s structured by customer journey stage and provides a simple framework to help you get started. It’s fully customizable too so you can tailor it your customer and business needs.

Helpful tips, hints & resources

Each tile in the immerj content planner contains helpful tips on how to create and promote your content. Each tile also links to other 3rd party tools so you can get started with creating your content straight away. And if you’re looking for best practice examples, we’ve got those covered too – no need to trawl the web ever again!

‘immerj is an easy-to-use tool that helps ensure the success of your brand.’


Developer Marketer & Chief Multipotentialite, Productivity in Tech

‘It really simplifies the whole planning process.’


CMO, Quantum Marketing

‘The interactive planning capability saves me hours of head scratching.’


Business Marketing Consultant, Adobe

Try immerj now!

Simplify your content planning process with the ready-to-go immerj content planning tool.

It comes with a ton of other free resources too.

All for just $75!